📊 Direct Mail ROI Calculator

Estimate your monthly profit and ROI based on your direct mail marketing performance.

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Conversion Funnel

Opportunities
Contracts
Deals

Leads

📈 Why ROI Matters

As a real estate investor, your marketing spend should generate measurable returns. With direct mail, it’s not just about getting leads—it’s about closing deals. Our ROI calculator helps you understand:

  • How many leads you need to break even
  • How much profit a campaign could produce
  • How changes in response rate or deal size affect your bottom line

At DM Force, we built our direct mail system around trackability, targeting, and real ROI. This calculator reflects that mindset—designed specifically for the REI industry.

🛠️ How It Works

Enter your campaign details above, including your:

  • Total spend on mailers
  • Estimated response rate (lead quantity)
  • Lead-to-opportunity qualifying rate
  • Contract rate / number of opportunities you send an offer to
  • Monthly quantity of closed deals
  • Average profit per deal

The tool above will show you how profitable your campaign is, calculate your ROI, and also provide a visualization of your conversion funnel.

📌 Need Help With the Numbers?

If you’re unsure what response rate to expect or how much you should budget, book a strategy session with our team. We’ll walk you through real-world data from campaigns just like yours.

Whether you’re brand new to direct mail or scaling up your marketing efforts, DM Force gives you the tools—and team—to make every dollar count.