Brand Guidelines
Use this page as the source of truth for typography, colors, logo files, and basic usage rules across web, print, and ads.
DM Force
Logo Font: Mukta SemiBold
Use Mukta SemiBold for logo-style display text when needed. Prefer using the official logo files whenever possible.
Use Mukta Light for body copy and Mukta SemiBold for headings and UI emphasis.
Content
Content Font: Mukta Light + Mukta SemiBold
Use Mukta Light for paragraphs and Mukta SemiBold for headings, buttons, and emphasis.
Use Mukta Light for body copy and Mukta SemiBold for headings and UI emphasis.
Primary
Royal Blue
#2E67F2
rgb(46, 103, 242)
hsl(223, 88%, 56%)
Secondary
Bright Ocean
#008BDF
rgb(0, 139, 223)
hsl(203, 100%, 44%)
Accent
Amber Glow
#FD9A01
rgb(253, 154, 1)
hsl(36, 99%, 50%)
Accent 2
Racing Red
#FD092A
rgb(253, 9, 42)
hsl(352, 98%, 51%)
Text
Carbon Black
#212529
rgb(33, 37, 41)
hsl(210, 11%, 15%)
Subtext
Dim Grey
#5F676D
rgb(95, 103, 109)
hsl(206, 7%, 40%)
Background
Pure White
#FFFFFF
rgb(255, 255, 255)
hsl(0, 0%, 100%)
Context
Light
#F8F9FA
rgb(248, 249, 250)
hsl(210, 17%, 98%)
Button Styles
Use consistent button styles across landing pages, forms, and CTAs.
Primary CTA is our standard call to action button. Secondary is typically used for submit buttons.
