Direct mail is a marketing strategy that involves sending physical promotional materials, such as postcards or brochures, directly to a targeted audience via mail.
Direct mail can be an effective way to reach your target audience, increase brand awareness, generate leads, and drive customer engagement. It allows for targeted messaging and personalized communication.
We offer a range of direct mail services, including design and printing of mailers, targeted mailing list acquisition, addressing and postage services, and campaign tracking and reporting.
To ensure a successful direct mail campaign, it’s important to define clear goals, identify your target audience, create compelling and relevant content, use eye-catching design, personalize the mailers, and track and analyze the campaign results for optimization.
We are flexible with data sources and can work with any that you provide. For those using 8020, we collaborate closely with your account manager to finely tune your target criteria.
We not only match the services offered by DirectOne and YLHQ but also enhance your campaigns with unique, niche datasets. Unlike relying solely on Automated Valuation Models (AVMs) which can vary significantly, we specialize in extracting property valuations directly from Redfin and Zillow. Additionally, we streamline your direct mail process by managing your mailing schedule, saving you from the time-consuming task of organizing it in Excel.
15% of spend as management fee or $2,500 minimum, whichever is higher. Also a one-time $2,500 onboarding fee.
Yes, we have a team of experienced designers who can create eye-catching designs for your direct mail materials. We also provide printing services to ensure high-quality and professional-looking mailers.
We provide robust campaign tracking and reporting services for our clients. We can track the delivery of mailers, monitor response rates, and provide detailed reports on the performance of your direct mail campaign. Integration of call tracking numbers and vanity domains can further help attribute specific leads to the mailers we send out.
We work with 8020 or your provided data set to acquire targeted mailing lists based on your specific criteria. We regularly update and verify the accuracy of the mailing lists to ensure the highest deliverability rates.
We do our best to have mail land in the beginning of the week for our clients. However, USPS can be unpredictable sometimes. We have seen some success with people calling in over the weekend, so our suggestion is you staff up on weekends as well just in case mail lands later in the week.